KLAVIYO EMAIL INTEGRATION
Connect Tymber with Klaviyo's state of the art email marketing platform with Tymber's Klaviyo integration.
Information included in the integration:
Customer name
Phone number
Birth date
Store ID
Ecommerce Events (active on site, viewed product, added product to cart, started checkout, placed order)
KIOSKS | REMOTE ORDERING STATIONS
Tymber has designed a custom mode within our ecommerce software for kiosks allowing you to set up remote ordering stations at places like restaurants, bars or smoke shops. Tymber’s kiosk mode comes with a slimmed down ordering flow allowing people to order from any remote kiosk and the kiosk information will be indicated on the incoming order in your POS system.
PIXELS | AD CONVERSION TRACKING
Tymber has architected a proprietary data layer to transmit ecommerce events from our platform to programmatic advertisers, allowing you to earn new customers and track the revenue generated from advertisements.
Available data layer variables include:
Customer First Name
Customer Last Name
Currency + Currency Symbol
Order City
Order State
Order Country
Customer Email
Order ID
Customer Phone Number
Order Subtotal
Order Total
Order Tax
Random Number Variable
Tymber works with programmatic advertisers in the cannabis industry to promote sales and lead generation for our partners. Ask us if you need a recommendation to a trusted advertising agency.
TYMBER TRAFFIC | SEO
With over 8 years experience in cannabis specific SEO, Tymber’s team has designed a calculated approach to driving revenue through organic search. We focus on results driven strategies that get your business more exposure and revenue through search engine optimization (SEO). The essential elements to our unique SEO strategy, listed below, were designed specifically to drive a positive return on investment. .
Setup & Configuration, what’s included:
Comprehensive audit
Advanced analytics configuration & maintenance
Keyword research & strategy design
Content research & strategy design
Site structure analysis & plan
Advanced analytics dashboard with revenue reporting
On page content writing configuration, optimization (5 core pages)
Monthly services, what’s included:
Monthly educational blog posts (2 per month)
Product category configuration, optimization & maintenance
Landing page configuration, optimization & maintenance (1 page per month)
Schema structured data optimization
Speed optimization & maintenance
Monthly email status update
You’ll find a detailed explanation of these services below. SEO work is a marathon, not a sprint. It requires a persistent and constant effort to convince search engines that you’re worthy of top ranking positions and high earning search positions.
SERVICES DETAIL
Comprehensive SEO Audit
Tymber performs a comprehensive audit of your entire digital marketing presence. We perform a thorough analysis of every factor to find the strengths, weaknesses, opportunities and, most importantly, threats from competitors. Each audit is 10-15 pages that highlights each area of opportunity we see possible for the project. You’ll receive this report when we’re done.
Analytics Configuration & Maintenance
Google Analytics, Ecommerce Analytics, Google Search Console, Google Tag Manager and Google My Business configuration and monthly maintenance are included in all Tymber SEO plans.
Location Based Keyword Research and Content Strategy Development
Tymber researches the top performing keywords in your territory to identify the most heavily searched terms related to your business. The initial keyword strategy identifies 12 local keywords that we will build content around and 12 education post keywords that will be used as the basis for the monthly posting schedule.
Content Strategy Development
Tymber’s team builds out a schedule of planned monthly content publications including educational blog posts and localized landing pages. Each post and page will be strategically planned with a target keyword and a defined post objective to drive traffic.
Site Structure Strategy
Tymber’s architecture allows for unique capabilities few other cannabis specific e-commerce providers can achieve. Tymber optimizes your sites category pages, educational posts, post categories and product pages into beautifully rich data for search engines. A reality not possible with other iFrame solutions.
Custom Analytics Dashboard and Reporting
A custom analytics dashboard, built by Tymber, to track your website analytics. The dashboard tracks over 40 key performance indicators to help us monitor progress and strategize the path forward using actionable data. Only with Tymber can you track organic search traffic all the way through the shopping cart and monitor analytics on how much money is being driven to your business through organic search results.
Page Configuration, Optimization & Maintenance (Up to 5 pages)
Tymber optimizes up to 5 pages of your website (typically Home, About, Menu, Contact, FAQ, etc.) in accordance with SEO best practices and our overall SEO strategy. Content creation up to 300 words per page is provided according to the keyword strategy.
Monthly Educational Blog Posts (2 posts / mo)
Each month Tymber creates and publishes two educational blog posts according to our keyword and content strategy. Bi monthly posting is the recommended cadence for consistent blog posting. Each post is outlined in the content strategy calendar
Product category configuration, optimization & maintenance
Tymber optimizes each category on your website to be perfectly structured for SEO according to our keyword strategy. Just like a product can be displayed in search results, so can the category and they drive traffic and revenue to your store.
Landing Page Configuration, Optimization & Maintenance (1 page / month)
Our team builds custom landing pages specific to your business. For example, if you sell cannabis in Los Angeles, you should also create landing pages for cities surrounding Los Angeles like Hollywood and Beverly Hills. Each landing page is a mini traffic driver to drive clicks back to your menu page and bring more revenue to your business.
Schema Structured Data
What the heck is Schema? Schema is the html code markup language that search engines use to learn about the assets on your website. Products on your menu can all be marked up with special schema language to structure the data and create rich content on your site ready to be ranked by search engines.
Keyphrase Configuration, Optimization & Maintenance (24 keywords included)
Each month, Tymber will research, identify and infuse 2 new keyphrases in accordance with our keyphrase and content strategy into the website.
Local & Aggregator Directory Syncing
Tymber lists your critical business details (name, address, phone number, website, etc.) in over 12 directories and syncs your data to maintain accuracy. Tymber also submits, syncs and monitors your business name, address, phone and website details to major data aggregators: Factual, Infogroup, Localeze, Acxiom. This pushes your business details into the nooks and crannies of the internet’s local search results. Think Apple Maps, Amazon Alexa, Google Home, Uber Search and other forms of new innovative search methods.
Speed Optimization
Improve the speed of your website up to 50%. Page load speed has become much more important as a ranking factor in recent algorithm updates by search engines in 2019. Tymber optimizes each page to improve page loading speed and ultimately improve SEO strength.
Monthly Status Update
Each month, our SEO professionals conduct an in depth examination of your website health, status and site analytics. We use the data to identify trends and make intelligent recommendations that add real value. You’ll receive a monthly update from our SEO team with your site health checklist report, landing pages and blog posts that have been built and an analytics report for the month.
