Categories and Tags are two different, yet beneficial ways to group your products in your online shop. When people come to your website, it’s a best practice to be sure that customers can effectively filter the categories and tags to suit their shopping needs.
This practice helps to replicate an in-store experience for the customer by creating a “digital aisle” that should easily direct customers to the product they’re looking for. Whether they want to shop by effect, brand, price, or newest on the menu, the options are endless.
You may think that every eCommerce store would want to prioritize an easier navigational structure for their shoppers but, that’s not the case for many emerging businesses. A study that surveyed 185 eCommerce sites ranked their user experience performance and found that only 10% of these eCommerce sites actively addressed product categorization.
Reduce Bounce Rates And Take Control Of User Friction With Tymber’s Featured Categories
If a customer can't find what they’re looking for within the first minute of visiting your site, then they’re bouncing, literally.
These first impressions always matter—high bounce rates on a website indicate a poorly constructed site that doesn’t address product categorization. While furthermore, low bounce rates and more time spent on your website suggest that things are going smoothly and your customer is satisfied.
Tymber has been providing our partners and their POS with modern categorization features since the start of Cannabis eCommerce and more recently, featured category section creation with tags. Here’s why:
1. Featured Category Sections Help You Stand Out From The Crowd
Featured category sections are a great way for retailers to promote specific brands they're working with. Think of this section as real estate in your digital store—what products, brands, deals, and picks are you advertising?
By creating product tags in your POS, those tags automatically transfer into Tymber so you can simply choose to feature whatever group of items on your Tymber menu. This will display the tagged title and description in the online store as a Featured Category above primary product categories making what you want to be highlighted, more easily accessible to people.
2. Categorization ensures better reporting and decision-making
Data runs the show—especially with integrated google analytics tracking on the Tymber platform.
Knowing what works and what doesn’t is half the battle of successful eCommerce. Therefore, a well-organized product page helps to better understand popular featured categories and tags. For example, if your new pre-roll or concentrate drops are underperforming, it may not be due to them being bad products, they just might be harder to find on your menu. Consumers who search by rating or alphabetically won’t find the new drop due to visibility issues when in reality, all your products need is a featured section on your menu.
With that knowledge, featuring certain products truly shows what customers are looking for and if they love new drops, specific brands, or deals. Implementing structure to your menu helps you and your customers see the bigger picture of your product catalog, which in turn, allows you to make better decisions on your reporting and aids in analytics.
3. Improve Customer Choices And Menu Navigation
Just like a physical store, a good page leaves nothing to chance. Every single detail on your eCommerce page should serve a purpose—especially its layout. Imagine a customer entering a store and there are no signs on the aisles, no prices on the fruit, and nobody working the register. It’s not a good look.
The more relevant information you pack into your menu that helps a visitor navigate the store, the more engagement you’ll receive. Again, defined menu sections like features help promote a smooth browsing experience while averaging a higher number of clicks.
4. Improve Categorization Options And Watch Your SEO Skyrocket
Categorizing products can both significantly improve your customer's shopping experience as well as impact the architected categorization feel of your website, which is huge for SEO.
SEO should be your best friend when selling online. Categorized sections make it easier for google search to crawl your site. With featured categories, you’re also creating an extra entry point which, in turn, brings traffic to your site through such things as meta links or keywords in the images.
Let’s wrap it up. Featured sections and categories will not only boost website traffic but also; increase user engagement and time on site, optimizes SEO, and creates a user-friendly experience for online shoppers.
Schedule a personalized product demo today to see how we make it happen.
